NIVEA REVIEW CAMPAIGN REPORT

Đăng bởi Pretty Tips vào lúc 12/11/2022

1. Reviews

Numbers of reviews: 46 reviews

Numbers of publishing images: 100+ 

Extra White Repair & Protect Body Lotion (20 reviews)

  • Review score: 4.5

  • 100% will recommend to their friends

  • 88.9% will re-purchase the products
    Click here to view in detail

Extra White Night Nourish Body Lotion (20 reviews)

  • Review score: 4.5

  • 100% will recommend to their friends

  • 100% will re-purchase the products
    Click here to view in detail

 Extra White Instant Glow SPF30 PA++ (4 reviews)

  • Review score: 4.3
  • 100% will recommend to their friends

  • 100% will re-purchase the products
    Click here to view in detail 

Extra White Repair & Protect Body Serum SPF50 PA+++ Body Serum (1 reviews)

  • Review score: 4.6

  • 100% will recommend to their friends

  • 100% will re-purchase the products
    Click here to view in detail

5.Extra White Night Nourish Body Serum (1 reviews)

  • Review score: 4.3

  • 100% will recommend to their friends

  • 100% will re-purchase the products
    Click here to view in detail

 

2. Reviewers

  • Age: 16 - 25 y.o

  • 100% female living in Vietnam

  • 1st-jobber, students, nano beauty influencers

  • Published reviews on Pretty Community

  • Reviewers with a wide range of skin types (Oily/Dry, Sensitive, Normal,...) & skin concerns (Pigmentation, wrinkle, acne, uneven skin tones,...)

3. Competitors

Eucerin Daily Hydration Lotion SPF15

  • Price: 10$/500ml

  • Pros: 

    • Trusted cosmeceutical brand - Eucerin

  • Cons: 

    • Weaker sun protection capability (SPF15)

 

Aveeno Daily Moisturizing Body Lotion with Broad Spectrum SPF 15

  • Price: 9$/354ml

  • Pros: 

    • Safe for sensitive skin 

  • Cons: 

    • Weaker sun protection capability (SPF15)

    • No authorized distributor in Vietnam


Vaseline Healthy White Perfect 10

  • Price: 91,000đ/200ml

  • Pros: 

    • Trusted bodycare brand - Vaseline

    • Powerful antioxidants: Niacinamide, Retinol, AHA

    • Broadly distributed in online/offline stores, e-commerce platforms

  • Cons: None


Vaseline Healthy White Instant Fair

  • Price: 141,000đ/350ml

  • Pros: 

    • Powerful antioxidants: vitamin E, Niacinamide 

    • Broadly distributed in online/offline stores, e-commerce platforms

  • Cons: None

& some Korean Tone-up Body Creams: Missha, Dr.Althea, JM Solution,...

Supergoop City Sunscreen Serum SPF30 PA+++

  • Price: 42$/60ml

  • Pros: 

    • Powerful antioxidants: vitamin E, B5

    • Supergoop is  expertise in sun protection products

  • Cons: 

    • No authorized distributor in Vietnam

    • High-end price point

Scentio Pink Collagen Body Essence 350ml

  • Price: 249,000đ/350ml

  • Pros: 

    • Powerful nutrients: collagen, 4 types of Hyaluronic Acid

    • Unpopular brand name

  • Cons: 

    • Mid-end price point

4. Branding report

 

Brand identity: Highend, professional, effect-oriented, clean

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