1. Reviews

Numbers of reviews: 46 reviews

Numbers of publishing images: 100+ 

Extra White Repair & Protect Body Lotion (20 reviews)

• Review score: 4.5

• 100% will recommend to their friends

• 88.9% will re-purchase the products
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Extra White Night Nourish Body Lotion (20 reviews)

• Review score: 4.5

• 100% will recommend to their friends

• 100% will re-purchase the products
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 Extra White Instant Glow SPF30 PA++ (4 reviews)

• Review score: 4.3

• 100% will recommend to their friends

• 100% will re-purchase the products
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Extra White Repair & Protect Body Serum SPF50 PA+++ Body Serum (1 reviews)

• Review score: 4.6

• 100% will recommend to their friends

• 100% will re-purchase the products
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5.Extra White Night Nourish Body Serum (1 reviews)

• Review score: 4.3

• 100% will recommend to their friends

• 100% will re-purchase the products
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2. Reviewers

• Age: 16 - 25 y.o

• 100% female living in Vietnam

• 1st-jobber, students, nano beauty influencers

• Published reviews on Pretty Community

• Reviewers with a wide range of skin types (Oily/Dry, Sensitive, Normal,...) & skin concerns (Pigmentation, wrinkle, acne, uneven skin tones,...)

3. Competitors

Eucerin Daily Hydration Lotion SPF15

• Price: 10$/500ml

• Pros: 

  • Trusted cosmeceutical brand - Eucerin

• Cons: 

  • Weaker sun protection capability (SPF15)

Aveeno Daily Moisturizing Body Lotion with Broad Spectrum SPF 15

• Price: 9$/354ml

• Pros: 

  • Safe for sensitive skin 

• Cons: 

  • Weaker sun protection capability (SPF15)

  • No authorized distributor in Vietnam

Vaseline Healthy White Perfect 10

• Price: 91,000đ/200ml

• Pros: 

  • Trusted bodycare brand - Vaseline

  • Powerful antioxidants: Niacinamide, Retinol, AHA

  • Broadly distributed in online/offline stores, e-commerce platforms

• Cons: None

Vaseline Healthy White Instant Fair

• Price: 141,000đ/350ml

• Pros: 

  • Powerful antioxidants: vitamin E, Niacinamide 

  • Broadly distributed in online/offline stores, e-commerce platforms

• Cons: None

& some Korean Tone-up Body Creams: Missha, Dr.Althea, JM Solution,...

Supergoop City Sunscreen Serum SPF30 PA+++

• Price: 42$/60ml

• Pros: 

  • Powerful antioxidants: vitamin E, B5

  • Supergoop is  expertise in sun protection products

• Cons: 

  • No authorized distributor in Vietnam

  • High-end price point

Scentio Pink Collagen Body Essence 350ml

• Price: 249,000đ/350ml

• Pros: 

  • Powerful nutrients: collagen, 4 types of Hyaluronic Acid

  • Unpopular brand name

• Cons: 

  • Mid-end price point

4. Branding report

Brand identity: Highend, professional, effect-oriented, clean