1. Pretty Community

Who are the reviewers?

• Age: 18 - 25

• Gender: 97% female, 3% male

How they think about the product after 4 weeks?

Dark Spot Glow Serum is the most loved with real results in fading new dark spots, calming red, inflamed pimples with pleasant texture and hygienic packaging.

The highlighted features that community loves about Axis-Y products in general are the packaging and texture. Price is rated with lowest point.

2. Pretty Tips platform

200,000++ impressions

50,000++ impressions

3. Marketing Activities (Facebook)

20,000++ impressions

4. Marketing Activities (Instagram)

20,000++ impressions 

5. Marketing Activities (Instagram Stories)

200,000++ impressions

6. Marketing Activities (Reviewer’s Instagram)

5,000++ impressions 

7. Recommendations

Overall, the product is well-loved by the Community and there’s a high demand in Vietnam market

TARGET CUSTOMER:

• 18 - 25 y.o

• Students, young professionals

• Acne-prone skin, combination/oily skin, sensitive/sensitized skin

CUSTOMER INSIGHT:

The biggest demands among customers at the age of 18-25 y.o are brightening and treating acne. They are social media-savvy, active on Facebook, Instagram, Youtube, TikTok. They follows many beauty influencers but are very sensitive with commercial-like content.

POTENTIAL PRODUCTS (from highest to lowest):

• Dark Spot Correcting Glow Serum

• Quinoa One Step Balanced Gel Cleanser

• Daily Purifying Treatment Toner

• Artichoke Intensive Skin Barrier Ampoule