1. Pretty Community

Who are the reviewers?

• Age: 20 - 25

• Gender: 96% female, 4% male

How they think about the product after 4 weeks?

All Clean Balm is the most loved and reviewed as one of the best cleansing balm in terms of makeup & blackheads removing.

Next is Anti-Dust Cleansing Pack that impressed Community with its unique ability cleanse fine dust from the skin which is a rising concern (air pollution) in Vietnam

The highlighted features that community loves about Heimish products in general are the packaging and texture. Price is rated with lowest point.

2. Pretty Tips platform

200,000++ impressions

3. Marketing Activities (Facebook)

100,000++ impressions

Brand introduction 

Review campaign-related post on Pretty Tips

Editor’s in-depth reviews & videos which leads to sales potential

4. Marketing Activities (Instagram

200,000++ impressions 

Posts about Heimish on Instagram

5. Marketing Activities (Instagram Stories)

500,000++ impressions

6. Marketing Activities (Reviewer’s Instagram)

100,000++ impressions 

7. Total