DERMALOGICA REVIEW CAMPAIGN REPORT

Đăng bởi Pretty Tips vào lúc 10/11/2022

1. Review

  • Numbers of reviews: 31 reviews
  • Numbers of publishing images: 100+ 
  • Review score: 4.0
  • 96.77% will recommend to their friends
  • 77.42% will re-purchase the products 

 

2. Reviewers

  • Age: 23 - 35 y.o

  • 100% female living in Vietnam

  • 1st-jobber, moms, office ladies, nano beauty influencers

  • Published at least 10 reviews on Pretty Community

  • Reviewers with a wide range of skin types (Oily/Dry, Sensitive, Normal,...) & skin concerns (Pigmentation, wrinkle, acne, uneven skin tones,...)

3. Competitors

SkinCeuticals Physical Fusion SPF50

  • Price: 34$/50ml

  • Pros: has beautiful texture, safe for sensitive skin 

  • Cons: no authorized distributor in Vietnam

Clarins Anti Pollution UV Plus SPF50+++

  • Price: 1,500,000/50ml (in flagship store)

  • Pros: has beautiful texture, contains powerful antioxidants 

  • Cons: contains alcohol, fragrance

Cle de Peau Beaute UV Protective Cream SPF 50+

  • Price: 130$/50ml

  • Pros: has beautiful texture & anti-aging, hydrating benefits

  • Cons: offline shopping only

4. Branding report

 

Brand identity: Highend, professional, effect-oriented, clean

5. Suggestion

WHAT TARGET CUSTOMER SEGMENT SHOULD WE AIM FOR:

  • Age: 30 y.o & above

  • Mid to high income: 500$ & above

  • Office workers, working moms/moms-to-be who are too busy for morning skincare

  • Highly educated but not skincare-savvy

WHAT MARKETING ACTIVITIES SHOULD WE DO FOR THIS PRODUCT:

Content marketing:

  • To keep on boosting awareness

  • To enhance SEO

Sales-driven content angles:

  • One-step & multi-function as antiaging day cream + primer + SPF 

Promotions

  • Create “Office essentials” combo which includes this sunscreen, face mist, cleanser & office-related goods (stationery,...)

  • Give out free gift-with-purchase as minisize 12ml for customers



 

 

 

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