1. Review

• Numbers of reviews: 31 reviews
• Numbers of publishing images: 100+ 
• Review score: 4.0
• 96.77% will recommend to their friends
• 77.42% will re-purchase the products 

2. Reviewers

• Age: 23 - 35 y.o

• 100% female living in Vietnam

• 1st-jobber, moms, office ladies, nano beauty influencers

• Published at least 10 reviews on Pretty Community

• Reviewers with a wide range of skin types (Oily/Dry, Sensitive, Normal,...) & skin concerns (Pigmentation, wrinkle, acne, uneven skin tones,...)

3. Competitors

SkinCeuticals Physical Fusion SPF50

• Price: 34$/50ml

• Pros: has beautiful texture, safe for sensitive skin 

• Cons: no authorized distributor in Vietnam

Clarins Anti Pollution UV Plus SPF50+++

• Price: 1,500,000/50ml (in flagship store)

• Pros: has beautiful texture, contains powerful antioxidants 

• Cons: contains alcohol, fragrance

Cle de Peau Beaute UV Protective Cream SPF 50+

• Price: 130$/50ml

• Pros: has beautiful texture & anti-aging, hydrating benefits

• Cons: offline shopping only

4. Branding report

Brand identity: Highend, professional, effect-oriented, clean

5. Suggestion

WHAT TARGET CUSTOMER SEGMENT SHOULD WE AIM FOR:

• Age: 30 y.o & above

• Mid to high income: 500$ & above

• Office workers, working moms/moms-to-be who are too busy for morning skincare

• Highly educated but not skincare-savvy

WHAT MARKETING ACTIVITIES SHOULD WE DO FOR THIS PRODUCT:

Content marketing:

• To keep on boosting awareness

• To enhance SEO

Sales-driven content angles:

• One-step & multi-function as antiaging day cream + primer + SPF 

Promotions

• Create “Office essentials” combo which includes this sunscreen, face mist, cleanser & office-related goods (stationery,...)

• Give out free gift-with-purchase as minisize 12ml for customers