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DERMALOGICA REVIEW CAMPAIGN REPORT
Đăng bởi Pretty Tips vào lúc 10/11/2022
1. Review
- Numbers of reviews: 31 reviews
- Numbers of publishing images: 100+
- Review score: 4.0
- 96.77% will recommend to their friends
- 77.42% will re-purchase the products
2. Reviewers
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Age: 23 - 35 y.o
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100% female living in Vietnam
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1st-jobber, moms, office ladies, nano beauty influencers
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Published at least 10 reviews on Pretty Community
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Reviewers with a wide range of skin types (Oily/Dry, Sensitive, Normal,...) & skin concerns (Pigmentation, wrinkle, acne, uneven skin tones,...)
3. Competitors
SkinCeuticals Physical Fusion SPF50
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Price: 34$/50ml
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Pros: has beautiful texture, safe for sensitive skin
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Cons: no authorized distributor in Vietnam
Clarins Anti Pollution UV Plus SPF50+++
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Price: 1,500,000/50ml (in flagship store)
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Pros: has beautiful texture, contains powerful antioxidants
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Cons: contains alcohol, fragrance
Cle de Peau Beaute UV Protective Cream SPF 50+
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Price: 130$/50ml
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Pros: has beautiful texture & anti-aging, hydrating benefits
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Cons: offline shopping only
4. Branding report
Brand identity: Highend, professional, effect-oriented, clean
5. Suggestion
WHAT TARGET CUSTOMER SEGMENT SHOULD WE AIM FOR:
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Age: 30 y.o & above
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Mid to high income: 500$ & above
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Office workers, working moms/moms-to-be who are too busy for morning skincare
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Highly educated but not skincare-savvy
WHAT MARKETING ACTIVITIES SHOULD WE DO FOR THIS PRODUCT:
Content marketing:
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To keep on boosting awareness
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To enhance SEO
Sales-driven content angles:
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One-step & multi-function as antiaging day cream + primer + SPF
Promotions
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Create “Office essentials” combo which includes this sunscreen, face mist, cleanser & office-related goods (stationery,...)
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Give out free gift-with-purchase as minisize 12ml for customers
Bình luận (3 bình luận)
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04/12/2022ZNPGFsBuHmYVWE
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30/11/2022ElLQXtwGFbecfRxs
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04/12/2022nofWGxTMRb