1. Pretty Community

Who are the reviewers?

• Age: 20 - 25

• Gender: 92% female, 8% male

How they think about the product after 3 weeks?

Reviewers love the vibrant packaging and reasonable price point that is budget-friendly with students/young professionals.

Serum is reviewed to be effective in fading new dark spots, evening out skin tone & making your skin glow from within. However, the old hyperpigmentations remain the same.

The quick absorbing, slightly hydrated texture is also a highlight.

2. Pretty Tips platform

200,000++ impressions

3. Marketing Activities (Facebook)

16,000 impressions

4. Marketing Activities (Instagram)

8,000 impressions 

5. Marketing Activities (Instagram Stories)

200,000 impressions

6. Marketing Activities (Reviewer’s Instagram)

10,000++ impressions 

7. Recommendations

Overall, the product is loved by the Community and there’s a high demand of brightening product in Vietnam market

TARGET CUSTOMER:

• 16 - 23 y.o

• Students, young professionals

• Pigment-prone, acne-prone skin

CUSTOMER INSIGHT:

According to the published reviews, we suggest to focus on these features to communicate to customers:

• Fading new dark spots, acne scars

• Slight hydration for oily/combination skin in humid weather

• Evening out skin tone

• “Glow from within” effect

• Safe for acne