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Jumiso review campaign report
Đăng bởi Pretty Tips vào lúc 30/09/2022
1. Pretty Community
Who are the reviewers?
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Age: 20 - 25
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Gender: 92% female, 8% male
How they think about the product after 3 weeks?
Reviewers love the vibrant packaging and reasonable price point that is budget-friendly with students/young professionals.
Serum is reviewed to be effective in fading new dark spots, evening out skin tone & making your skin glow from within. However, the old hyperpigmentations remain the same.
The quick absorbing, slightly hydrated texture is also a highlight.
2. Pretty Tips platform
200,000++ impressions
3. Marketing Activities (Facebook)
16,000 impressions
4. Marketing Activities (Instagram)
8,000 impressions
5. Marketing Activities (Instagram Stories)
200,000 impressions
6. Marketing Activities (Reviewer’s Instagram)
10,000++ impressions
7. Recommendations
Overall, the product is loved by the Community and there’s a high demand of brightening product in Vietnam market
TARGET CUSTOMER:
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16 - 23 y.o
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Students, young professionals
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Pigment-prone, acne-prone skin
CUSTOMER INSIGHT:
According to the published reviews, we suggest to focus on these features to communicate to customers:
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Fading new dark spots, acne scars
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Slight hydration for oily/combination skin in humid weather
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Evening out skin tone
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“Glow from within” effect
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Safe for acne